Web Design
Fernway Hotels
- Client
- Fernway Hotels
- Year
- 2025
- Timeline
- 9 weeks
- Services
- Web Design, Development, Art Direction
Overview
Fernway runs five boutique hotels, each in a restored historic building. Their old booking engine felt like a form; we rebuilt it as a journey. Full-bleed photography of each property, a room explorer that leads with atmosphere rather than rate cards, and a three-step checkout that respects the guest's time. We also art-directed a new photography library so every property speaks the same visual language.
The Challenge
Boutique hospitality sells on feeling, but booking flows are inherently transactional. We had to keep the romance of the brand alive right up to the payment step — without adding friction to a process guests want to complete in under two minutes.
The Outcome
Direct bookings rose 41% within one quarter, cutting dependence on commission-heavy platforms. The average booking path fell from 11 clicks to 4, and Fernway's direct channel is now its single largest source of revenue.